Fanskrit is an up and coming online sports fan apparel shop that is geared toward collaborating with the design community to create unique sports t-shirts.
The name Fanskrit combines the idea of ‘sports fans’ and ‘sanskrit’. The client wanted the name and look to represent the idea of creating original designs for the fans. It only made sense to create some custom lettering for a unique style. Using a combination of straight edges and curved details, we achieved a look that was personalized without being too overly ornate. It is also slightly reminiscent of a sports team name written across a jersey.
We were also asked to custom letter the words “Thank You”, in the same style as the Fanskrit logo, to be used on promotional material. We were able to have a little fun with the letters’ positioning by connecting the “n” and “y”, and adding a little character by linking the “k” into the “o”.